(2020) Passion project.
Branding, conceptualization, & packaging design.
Branding, conceptualization, & packaging design.
Did you know chocolate can make us feel in love? This is because chocolate contains phenylethylamine, the same chemical that is released in the brain when we fall in love. This concept became the inspiration behind Smitten Chocolate’s branding and packaging, which aims to reflect the feeling of being in love. The idea is that every chocolate bar should reflect a feeling or idiom associated with being in love. For the prototypes, I chose “Head Over Heels”, “Walk on Clouds”, and “Rose Tinted Glasses”, and a series of illustrations were developed and used as a pattern to reflect these feelings or idioms on the packaging.
Process
The development of the branding and packaging started with an idea to design a chocolate packaging just for fun, since I love chocolate. The process began with research, which is were the concept was born. I later developed a name, brand colors, made a moodboard to share with Marbella Lizárraga, which I contacted to help me develop the illustrations, and also wrote short paragraphs to explain what I had in mind for the illustrations. Then, I made a list of songs which I believe also communicate the concept and personality of the brand.
The development of the branding and packaging started with an idea to design a chocolate packaging just for fun, since I love chocolate. The process began with research, which is were the concept was born. I later developed a name, brand colors, made a moodboard to share with Marbella Lizárraga, which I contacted to help me develop the illustrations, and also wrote short paragraphs to explain what I had in mind for the illustrations. Then, I made a list of songs which I believe also communicate the concept and personality of the brand.
Challenges
The challenge I faced was communicating my idea with someone who would help me bring it to life. Thankfully, the communication between me and Marbella was great and she illustrated my concept to perfection, just like I imagined.
The challenge I faced was communicating my idea with someone who would help me bring it to life. Thankfully, the communication between me and Marbella was great and she illustrated my concept to perfection, just like I imagined.
Credits
Illustrations: Marbella Lizárraga
Illustrations: Marbella Lizárraga
